The Cannes Lions International Festival of Creativity awarded the Lebanese Annahar newspaper the Grand Prix for Print and Publishing for its surprising “Blank Edition” that was published last year as a wake-up call over the critical conditions going in Lebanon.
That strikingly daring blank edition went on becoming the best selling edition of the newspaper, earning global coverage in 100 publications, including The New York Times, The Washington Post, and the BBC, achieving 5 million dollars worth of earned media.
Speaking about the “blank edition” and the earned award, Print and Publishing Jury President Olivier Altmann, who is the co-founder, CEO, and CCO of Altmann & Pacreau, France, explained:
“For us, it was the perfect demonstration that print creativity can do a lot for print media itself, for print journalism. We thought it was really bold to award a Grand Prix to a white piece of paper that people could fill. It’s almost an interactive tool for real life.”
He added, “The idea also had a message that spoke to the larger society. At a moment when politicians around the world are not doing their job properly for people, it was a great example of how ideas can change the world for good.”
The Cannes Lions International Festival of Creativity is a global event related to people who work in creative communications, advertising, and other connected fields.
The five-day festival is held yearly at the Palais des Festivals et des Congrès in Cannes, France festival. It is considered the largest gathering of the advertising and creative communication’s industry that incorporates the awarding of the Lions’ Awards.