Born and raised in Northern Lebanon, Chef Edouard Massih, also known as Edy, emigrated to the United States with his family at a very young age.
After arriving in Boston, Edy started having a great passion for his Lebanese culture, especially the goal of preserving Lebanese food.
His love for Lebanese cuisine started during his childhood learning from his grandmother, Odette.
Edy also began experimenting with different techniques and elements to recreate authentic food with a modern twist, and then he pursued a Bachelor of Arts/Science at the Culinary Institute of America, according to Forbes.
The Lebanese chef also wanted to find a way to bring Middle Eastern ingredients to the United States, thus he founded Edy’s Grocer in Brooklyn in August 2020, the very first Lebanese Market and Deli in the Greenpoint neighborhood.
The Lebanese deli specializes in importing a wide range of groceries from the Middle East, including spices, oils, pickled goods, jams, and sweets.
Beyond the joyous pink and green atmosphere of Edy’s Grocer, the chef also curates a monthly menu inspired by Lebanese cuisine, with modern techniques, such as mezze and cheeses, baked goods, and seasonal salads, and sandwiches.
Edouard Massih has now made it to the prestigious Forbes’ 30 Under 30 2022 list in the Food and Drink category for succeeding in founding and operating Edy’s Grocer amid the Covid-19 pandemic.