Facebook’s New ‘Love Local’ Campaign Is Highlighting Small Businesses In Lebanon

@joytassidis | @khalicoffeebar

Struck by the global pandemic, businesses around the world are struggling to stay afloat. To mend these ailments, Facebook has launched a campaign to support small and medium businesses in the MENA region.

Besides shining the light on local SMBs, Facebook’s #LoveLocal initiative will help businesses do more online as the world continues to adapt to the ongoing health crisis.

Via Facebook Arabia

Facebook will provide free access to over 40 webinars and numerous online resources to help local businesses learn their way in the digital world and develop and grow their online presence.

The social media giant believes: “Small businesses are the backbone of any economy and pillars of their local communities. In these challenging times, small businesses need help from community members across the region.”

In its video for the campaign, Facebook highlighted small businesses across the region from Egypt, Jordan, and certainly, Lebanon.

For instance, the video featured Lebanese seafood restaurant Chez Maguy, a hidden gem in Batroun. It also previewed Antonella’s Beauty Lounge, Kaldi’s Coffee Bar, and some others.

The video gives us a great message for supporting local: “It’s not business, it’s personal.”

It surely is personal, especially for Lebanese this year who have been hit from all sides by crisis after the other. It’s time to “love local” more than ever.