This Lebanese Luxury Bag Brand Is Shaping The World Of Fashion Sustainability

Lara Zankoul | @wearefoux

Many Lebanese fashion designers and brands are now taking more eco-friendly and sustainable routes in the fashion industry.

The Lebanese-based Foux is among them, a brand committed to designing eco-friendly luxury bags inspired by a gender-neutral style.

The bag brand is endorsing its responsibility toward the environment. It is now working to obtain sustainability and conscious consumerism while using good materials and the craftsmen’s skillfulness to lessen the use of fabrics.

While reimagining the world of fashion, the brand applies avant-garde techniques by using recycled unused clothes for its bags, as well as recycled craft paper for the packaging.

The innovative brand Foux was co-founded by Hassan Malle and Fouad Naccache, who are proving their talent in the fashion industry.

After completing his Bachelor’s degree in Architecture from the Lebanese American University (LAU) in 2016, Hassan Malle also founded Brut Architects, a freelance design office.

Four years later, Malle obtained a diploma in Luxury Brand Management, where he discovered a new passion for luxury fashion.

In 2021, he launched Foux with Fouad Naccache, an MBA and Luxury brand management/marketing graduate, who is also an experienced Interior Architect.

Fouad Naccache is Foux’s Creative Director, and a fan of a contemporary, modern, and luxurious style, as reflected in his work.

Currently, the brand is gaining many fans, especially among Lebanon’s youth, for its unique approach to saving the environment, all while providing elegant, daring, and youthful bags.

Here is a sneak peek of Foux’s bag collections:

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