Inspired by that story, an internet challenge called the “Carlos Ghosn Challenge” was recently created and is gaining momentum on social media.
The viral challenge started in Japan and has caught a lot of popularity throughout the country.
In addition to the regular social media users, journalists, TV hosts, and radio commentators are also taking part in this funny challenge – even some cats joined the fun!
Takers of the Carlos Ghosn Challenge try to fit themselves into music cases, large cardboard boxes, crates, and other containers to mimic the French-Lebanese billionaire’s approach, which he supposedly used to pass undetected through Japan’s airport security.
Although this version of the story, reported by major newspapers and media around the world, was dismissed by Ghosn’s wife as a “work of fiction,” the challenge has already taken off and is trending online.
What’s more hilarious about this wacky challenge is the fact that Yamaha, the world’s largest manufacturer of musical instruments, addressed it by warning people of the hazards of squeezing themselves into music cases and boxes.
Via Twitter, and without mentioning the Carlos Ghosn Challenge by name, Yamaha reminded people that “musical instrument and audio equipment cases are designed to hold musical instruments and audio equipment,” and urged them to “please use them correctly.”
Carlos Ghosn has served as CEO of Michelin North America, chairman, and CEO of Renault, chairman of AvtoVAZ, chairman and CEO of Nissan, and chairman of Mitsubishi Motors. He is currently staying with his family in Beirut.
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