H&M Is Teaming Up With A Lebanese Designer For A New Fashion Line

H&M via Vogue Arabia | REUTERS/Regis Duvignau

Here’s some beautiful news for a change. Fast-fashion giant H&M is collaborating, for the first time, with a Lebanese designer! In fact, she is the first designer from the Middle East region to partner up with the brand.

H&M is teaming up with Lebanese designer Sandra Mansour for her newest collection “Fleur du Soleil” slated to debut next month.

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Exclusive: In H&M's storied collaboration history, there has never been one with an Arab designer — until now. Enter Lebanese designer Sandra Mansour with her trailblazing new collection that is an empowering demonstration of hope and resilience even in the most turbulent of times. "Being recognized as a Lebanese designer where local artisanship, craftsmanship, and creativity has been celebrated worldwide, I am very proud to represent my country, my region, and women in the first-ever H&M collaboration with an Arab designer," shared Mansour with Vogue Arabia. Head to Vogue.me for the full interview and for an exclusive first look at the collection. #VogueArabia حصرياً: في سابقة هي الأولى من نوعها، تعاونت علامة ’إتش آند إم‘، ولأول مرة طوال تاريخها الحافل، مع أحد المصممين العرب، حيث وقع اختيارها على المصممة اللبنانية الرائدة ساندرا منصور التي تجسّد الأمل والصمود حتى في أصعب الأوقات. وقالت ساندرا لڤوغ العربية: "بعد تقديري كمصممة لبنانية تم بفضلها الاحتفاء بالبراعة الفنية والمهارة الحرفية والتطور الإبداعي المحلي في أنحاء العالم، أنا فخورة للغاية بتمثيل بلدي، ومنطقتي، والنساء في أول تعاون لعلامة ’إتش آند إم‘ مع مصمم عربي على الإطلاق". تفضلي بزيارة موقعنا لتقرئي حوارنا معها كاملاً وتشاهدي اللقطات الحصرية الأولى لتصاميم مجموعتها. #ڤوغ_العربية

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In an interview with Vogue Arabia, she expressed her pride to be recognized as a designer from a country where “local artisanship, craftsmanship, and creativity have been celebrated worldwide.”

Her Fleur du Soleil collection is a marriage of both romantic and edgy aesthetic that exudes feminine power.

Courtesy of H&M via Vogue

Mansour said that when she was working on the collection, she reflected on “The Sun & The Sunflower” that inspired “hope and light in these very strange and turbulent times.”

She adds that one of her favorite artists who inspired the collection is the Lebanon-born Argentinian painter Bibi Zogbé for the paintings of flowers in Lebanon.

On that note, Zogbé (1890 – 1973) hailed from the town of Sahel Alma and emigrated to Argentina at the age of sixteen. Her fine art paintings were exhibited in numerous galleries around the world. Her arts currently go on prestigious auctions for tens of thousands of euros.

“Her dreamy and romantic representation of home is an ode, with a constant ability to inspire,” Mansour said about Zogbé.

Over the years, the H&M has collaborated with industry giants like Versace, Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Viktor & Rolf, Jimmy Choo, Lanvin, and more.

Now, it will add Lebanese Sandra Mansour to that impressive list. Proud moment! Lebanese designers do not fail to make their mark internationally.

In case you missed it, Georges Hobeika recently showcased his upcoming collection for Paris Fashion Week. It was an extravagant show that live-streamed from Tripoli’s abandoned fairgrounds!

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