Luxury Swiss Watch Brand Just Released A Limited Edition In Solidarity With Beirut

Greg Demarque | European Business Review

Globally renowned IWC Schaffhausen Swiss Brand, which has been producing luxurious masterpieces since 1868, just announced an exclusive and very limited edition of Pilot’s watch chronograph to support Beirut.

Priced at $5,780 the piece, the luxury watch is engraved with the Lebanese Cedar into its stainless-steel case and carries the engraved statement “Solidarity with Beirut.”

The engraved Cedar of Lebanon is another strong statement as it represents strength and longevity and symbolizes peace.

“With the launch of the Pilot’s Watch Chronograph Edition “Solidarity with Beirut”, we aim to support the immediate needs of the population in impacted areas,” stated Christoph Grainger-Herr, CEO of IWC Schaffhausen, in a released statement.

“The global IWC Schaffhausen family stands together with Lebanon during these challenging times.”

All the proceeds of this limited edition will be allocated to support the Beirut Emergency Response Plan of the Lebanese NGO Nusaned.

Nusaned has been on the ground since the blast, relentlessly helping with the recovery of the capital and those affected by the blast.

The NGO’s programs “Goods In Need and Roofs That Shield” have been providing families with immediate aid and also helping rebuild destroyed homes and stores.

The NGO reportedly teamed up with the luxurious watchmaker to produce this special edition for Beirut. Nusaned founder Ghaida Nawam stated, “We believe that the power to create change comes from working collaboratively, and we are pleased to join hands with IWC Schaffhausen for a cause that is so close to our hearts.”

“We have witnessed the spirit of teamwork in full force, and we will remain united in providing help where it is most needed. There are hope and resilience, and together we can overcome this,” she added.

The generous gesture of the IWC Schaffhausen hasn’t gone unnoticed. Lebanese influencer Lana El-Sahely took to Instagram to praise the luxury brand, posting on her IG stories a message of gratitude: “Thank you for this very special way of giving back to Lebanon.”

The Pilot’s Watch Chronograph Edition “Solidarity with Beirut” will be available exclusively at the IWC boutiques in Beirut Souks, The Dubai Mall, and The Galleria Al-Maryah Island in Abu Dhabi.

“Our hearts are with the people of Lebanon, and we hope that together with the support of the rest of the world, we can stay strong and help rebuild a better future,” Grainger-Herr issued in a message of solidarity.

Share this article with your friends!

Not now
Share via
Don\'t Miss Out!