American University of Beirut (AUB) alumna, Lea Karam, was featured in the prestigious Campaign Magazine UK’s Media Week 30 under 30 list.
The 26-years-old was recognized for her global reputation as a behavioral scientist in the media and marketing industry.
In 2019, Karam joined “Total Media” and developed Behave, one of Europe’s first behavioral science consultancy in media.
In less than three years, Lea Karam tripled the revenues and succeeded to generate a high income for many projects.
According to Campaign Magazine, for the next year, the young Lebanese Behavioral Consultant aims to bring the field’s next generation to the media, through training, to carry applications of behavioral science into the media.
Karam is also looking to bring behavioral science to the forefront by treating it as an approach to educate, advocate, and push thinking planning, and finding solutions to blend the field with machine learning and neuroscience developments.
When featuring Karam, the judges expressed that she was “a pioneer in the field delivering enviable commercial success,” adding that her resume and achievements are very much impressive.
