Lebanese-Ghanaian Designer Brings African Vibes To Lebanon’s Fashion Scene


An emerging designer in north Lebanon is taking the region by storm with her unique and bespoke pieces.

Lebanese-born Kinda Hamoui, the owner of Fusion by HK, draws inspiration from her African roots and is prouder than ever to put them on display. 

Kinda moved to Ghana before she could even walk. She made her sweetest childhood memories in the west African country from 6 months old until she moved back to Lebanon at 17. She says it’s where she discovered her passion. 

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Neutrals // Inspiration Mood// AW 2019/20

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“It’s a country that goes deep in my roots. My great grandmother is fully Ghanaian from the Fante Tribe of north Ghana and so it’s in my blood and I fully embrace who I am and where I’m from,” she tells The961. 

Kinda continued her education in Lebanon and pursued a degree in Graphic Design from ALBA – Balamand, which led her to create her own customized t-shirt business, HK Designs in 2015.

It was her first personal brand, which transformed into Fusion by HK, the line she leads now. 

“Fusion was a journey I evolved from customized t-shirts. The birth of Fusion was from my first collection and fashion show, which was a blend of African fabric and culture through fashion statement pieces.” 

“I just wanted to get a bit of Ghana to Lebanon and give fashion meaning in an exclusive manner where every piece has a story… a story linked to the end-user.”

Her designs range from gowns to casual wear and consist not only of Afro-inspired pieces but Western too.

Although she worked hard and took every opportunity she could, she didn’t expect her business to boom the way it did. “And I feel it’s only the beginning, we still [have] a long way to go!”

She has many plans in store for the future and says, “But that’s a surprise, you’ll have to just follow my journey and wait and see.”

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