Close Menu
    Facebook X (Twitter) Instagram
    Tuesday, July 8, 2025
    961
    Instagram Facebook LinkedIn TikTok
    • Breaking News
    • Guides
    • Food & Drink
    • Listicles
    • Join the Team
    • Whatsapp
      • 961
      • 961 News
    Advertise with Us Get the App
    961
    Home»Magazine»Local
    @almawasem
    3 Mins Read

    This Lebanese Hub Is Helping People Bring Their Handcrafted Products To The Market

    By Melissa ChalhoubJuly 29, 2022
    Facebook WhatsApp Copy Link

    Homemade production in Lebanon has become a solution for many, a source of income at a lower cost, selling a limited number of products as they hand produce them.

    Today in Lebanon, there is a significant number of small-scale producers and it is increasing at a daily rate with the current economic crisis.

    However, to reach a certain level of profitable exposure, most of these small-scale producers and home production starters required business and marketing expertise and also the time to dedicate to effectively promoting their products.

    Here is where the Lebanese hub Al Mawsam was born to play that key role.

    View this post on Instagram

    A post shared by ALMAWSAM (@almawsam)

    Al Mawsam was launched in February 2020 by Michel Feghali and Nicholas Gholam, initially as an online platform for small-scale producers who make local products such as food, cosmetics, crafts, and soap.

    Al Mawsam shared with 961 that during the first lockdown of the COVID-19 pandemic in March 2020, people needed to order products to their homes, and a lot of businesses were forced to shut down so homemade products became a primary source of income.

    With the economic crisis worsening by then, Al Mawsam platform continued selling products for a reasonable price, which was what people were looking for amidst the sky-rocketing prices in the market.

    View this post on Instagram

    A post shared by ALMAWSAM (@almawsam)

    Soon, Al Mawsam became more than a marketplace, turning into a hub of support for small-scale local producers and making a high social impact.

    Co-founder Michel Feghali told 961 that Al Mawsam is a hub where “producers are supported, as they focus on creating their products while Al Mawsam takes care of the business aspect.”

    This includes the required professional services to boost the products, such as the business plan, marketing strategy, and branding.

    Al Mawsam told 961 that they face daily obstacles such as the high cost of transportation, and the currency devaluation.

    View this post on Instagram

    A post shared by ALMAWSAM (@almawsam)

    However, the hub persists in its social impact, generating income in foreign currency, via exports, for the local producers, who in turn could invest to produce more and grow their ventures.

    They are also becoming more creative in their handcrafted production, and their sales are increasing significantly.

    From jam, thyme, soap, and self-care products to coffee, snacks, spread, and more, these handcrafted Lebanese products are made accessible to all, now reaching a wider market and contributing to the local economy.

    Lebanon
    Share. Facebook Twitter LinkedIn WhatsApp Reddit Email

    For You

    caracalla one thousand and one nights

    Caracalla Just Added More Dates For “One Thousand and One Nights” & You Def Don’t Want To Miss It!

    Low-Cost Lebanese Airline 961

    We Might Finally Be Getting A Low-Cost Lebanese Airline – Here’s What We Know

    lebanon jounieh cyprus by ferry 961

    You’ll Soon Be Able To Travel Between Lebanon & Cyprus By Ferry

    lebanese beer brands almaza beirut beer 961

    Lebanese Beer Brands Are Publicly Throwing Shade, And It’s Getting Frothy

    lufthansa beirut 961

    You Can Now Fly To Beirut Again On Lufthansa & Swiss Airlines

    saint levant aub outdoors 2025 961

    Saint Levant Is Officially Headlining AUB Outdoors 2025!

    lebanon jounieh cyprus by ferry 961

    You’ll Soon Be Able To Travel Between Lebanon & Cyprus By Ferry

    20 Celebrities You Probably Didn’t Know Had Lebanese Roots

    April 22, 2019
    caracalla one thousand and one nights

    Caracalla Just Added More Dates For “One Thousand and One Nights” & You Def Don’t Want To Miss It!

    July 5, 2025
    Low-Cost Lebanese Airline 961

    We Might Finally Be Getting A Low-Cost Lebanese Airline – Here’s What We Know

    June 18, 2025

    Lebanon’s Shawarma Is Going Viral in The Philippines

    April 21, 2019
    Lebanese boutiques

    25 Boutiques In Lebanon To Find Your Dream Evening Dress This Wedding Season

    June 9, 2024

    20 Typical Lebanese Slang Expressions

    April 21, 2020
    lebanon cybergames 2025 hacking 961

    Lebanon Just Won A Global Hacking Competition

    June 10, 2025
    lebanese beer brands almaza beirut beer 961

    Lebanese Beer Brands Are Publicly Throwing Shade, And It’s Getting Frothy

    June 7, 2025
    DJ

    10 Lebanese DJs You Need To Check Out This Summer

    August 7, 2024
    961 Logo
    Facebook WhatsApp TikTok Instagram

    Popular Topics

    • Guides
    • Eat & Drink
    • Listicles
    • Lebanon News
    • Diaspora
    • Explained

    961

    • About
    • WhatsApp Channel
    • News WhatsApp Channel
    • Corrections Policy
    • Ownership & Funding

    Services

    • Advertise
    • Careers
    • App Waitlist
    • Contact Us
    • Newsletter
    961™ | All Rights Reserved ©2025
    • Privacy Policy
    • Terms

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Okay