The government has advised their people to regularly wash their hands, and also sanitize them thus leading to a shortage of anti-bacterial gel.
In light of this event, Louis Vuitton (LVMH) has instructed its perfume and makeup factories to halt manufacturing all such products and manufacture instead anti-bacterial gel to resolve the shortage.
With cases in Europe increasing remarkably quickly and a clear shortage of anti-bacterial gel, more similar luxury brands like Christian Dior, Guerlain, and Givenchy, among others, have started to mass-produce hand sanitizers in their factories.
These luxury giants will be distributing their hand sanitizers to the people free of charge through the French government, with priority given to Parisian hospitals.
LVMH and its Chairman Bernard Arnaut released a statement outlining their commitment to producing hand sanitizers, starting Monday, March 16th.
All LVMH production facilities are now utilizing their power to produce large amounts of hydro-alcoholic gel and deliver it to the French health authorities.
The statement issued that the priority goes to the Assistance Publique-Hôpitaux de Paris.
“Through this initiative, LVMH intends to help address the risk
of a lack of product in France and enable a greater number of people to
continue to take the right action to protect themselves against the spread of
the virus,” the statement read.
LVMH stated that it will “continue to honor this commitment for as long as necessary while working closely with the health authorities in France.”