Nour Arida, the 31-year-old Lebanese fashion model and blogger, was recently appointed as the face and spokesperson of the high-end jewelry brand Boucheron.
The Lebanese model currently at 7.9 million Instagram followers started her career working as a sales associate at Aishti – a leading Middle-East boutique and continued to make her way up into being a brand manager for several huge brands, such as Rag & Bone. She now is a signee with the Elite Models Paris agency.
Arida announced her newly appointed ambassador position on her Instagram a few days ago, captioning a post of her wearing a Boucheron’s high-end jewelry, “Happy to announce that I’m the official worldwide face of Boucheron.”
Boucheron’s new campaign Sharing Holiday Emotions, which Nour Arida is a part of, features world-famous models such as Alexa Chung, Hannah Quinlivan, Dongyu Zhu, and others. The campaign was launched as a jewelry palette for the holiday seasons.
The popular Lebanese Fashion model recently announced her relocation to Paris with her family after the August 4th explosion, wishing Beirut a heartfelt goodbye, and launching a new chapter for her and her family in France.