Nour Arida, the 31-year-old Lebanese fashion model and blogger, was recently appointed as the face and spokesperson of the high-end jewelry brand Boucheron.
The Lebanese model currently at 7.9 million Instagram followers started her career working as a sales associate at Aishti – a leading Middle-East boutique and continued to make her way up into being a brand manager for several huge brands, such as Rag & Bone. She now is a signee with the Elite Models Paris agency.
Arida announced her newly appointed ambassador position on her Instagram a few days ago, captioning a post of her wearing a Boucheron’s high-end jewelry, “Happy to announce that I’m the official worldwide face of Boucheron.”
Boucheron’s new campaign Sharing Holiday Emotions, which Nour Arida is a part of, features world-famous models such as Alexa Chung, Hannah Quinlivan, Dongyu Zhu, and others. The campaign was launched as a jewelry palette for the holiday seasons.
The popular Lebanese Fashion model recently announced her relocation to Paris with her family after the August 4th explosion, wishing Beirut a heartfelt goodbye, and launching a new chapter for her and her family in France.
Our team works tirelessly to ensure Lebanese people have a reliable alternative to the politically-backed media outlets with their heavily-funded and dangerous propaganda machines. We've been detained, faced nonstop cyber attacks, censorship, attempted kidnapping, physical intimidation, and frivolous lawsuits draining our resources. Financial support from our readers keeps us fighting on your behalf. If you are financially able, please consider supporting The961's work. Support The961. Make a contribution now.