Shisha, or Arguileh, has become a serious social trend in the Lebanese community and in most Middle-Eastern cultures.
@le_beirut_shishacafeembedded via
With its variety of different aromatic flavors, or ‘tanbak’, shisha is now considered a common tool for socializing in cafes, restaurants, and even houses.
Although most people think of Arguileh as less dangerous than cigarette smoking, scientific research proves otherwise.
@arguiletelhamawiWhat intensifies its risks is the fact that it is common among youths and university students who smoke it for hours without taking into consideration the countless health risks that accompany it.
When people get asked by health professionals if they smoke, they usually answer: “No, I only smoke Shisha”. This is where the danger lies. People need more awareness about shisha’s side effects. According to the findings, one hour of smoking shisha is equivalent to smoking 100 cigarettes.
In the year 2018, AUBMC created a video campaign to convey this message in a lighthearted way.
In a restaurant, the waiter surprised the clients who ordered a shisha with a “special shisha” which contains 100 cigarettes. The awareness video won an award at the Dubai Lynx 2018 Festival.
This year, AUBMC released another short video with the same goal of raising awareness on the risks of smoking Shisha.
This time, in the same setting, the waiter surprised the clients who ordered a shisha with a “special shisha” filled with helium! Once they took their first puff, their voices start to change, which caused a big surprise and a mini heart attack.
After asking the waiter about the incident, the clients got a tablet with a short clip of a throat cancer patient whose voice is gone. The person in the clip urges people to stop smoking Shisha before their turn comes.
The video received over 600,000 views in just a couple of days.
