Meta officially launched its new app, Threads, designed for sharing texts and joining public conversations.
This new platform enables users to express their ideas and connect with friends through 500-character-long posts, links, photos, and videos for up to 5 minutes.
The app also allows users to port over their information directly from Instagram, which makes it easier for them to interact with existing friends and find their desired content.
On the official Meta website, a company spokesperson described that the primary goal of Threads is to “take what Instagram does best” and create a positive and creative space for its users while adopting privacy and safety measures.
The company built this new platform to directly threaten Twitter, which has gathered over 450 million users in 17 years.
However, Meta announced that more than 70 million users joined the Threads platform by the second day of its launch, as people worldwide rushed to download and sign into the app.
Twitter’s knockoff broke all previous records, surpassing OpenAI’s ChatGPT’s 1 million followers within its first week. The platform’s audience keeps rising, making it the new central hub for online conversations.
According to Facebook’s parent company, Meta, Twitter’s rival will not roll out in Europe now as it’s facing some pressures regarding EU tech laws.
Elon Musk did not miss the chance to give his opinion on the matter in a tweet he made on Wednesday: “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram”.
Musk was never really a fan of Instagram in the first place; he deleted his account in 2018. Twitter’s parent company is suing Meta for “copy-pasting” their app.
After Musk acquired the text-based social media platform for $44 billion last year, Twitter has been on shaky grounds ever since. Benefiting from the turmoil, Zuckerberg has seized the opportunity to undermine Twitter.
In a Linkedin post, 961 CEO, Anthony Kantara, described how it has been nothing but uphill battles with Twitter as media for years. Investing in Twitter with little to no return. Meanwhile, what took 7 years to achieve on Twitter for 961, they were able to achieve more in less than a day on Threads. He went on to describe how Twitter has felt cult-like and closed off, whereby Threads has been quite positive and open – allowing us easy communication with our community.