The USAID-funded Trade and Investment Facilitation (TIF) signed a Memorandum of Understanding (MoU) with the Lebanese Hotel Association (LHA) in support of 100 family-run hotels in Lebanon.
The Memorandum will be used to enhance the family-run hotels by introducing more digital and marketing skills for the hotels to reach a wider touristic and international audience.
According to TIF, the hotels will be provided with the skills and knowledge needed by implementing training courses to launch and run in-house digital marketing campaigns.
Additionally, USAID’s support will lead the way toward increasing the sales and revenue for these 100 hotels.
The Memorandum of Understanding was signed on Monday in the presence of the TIF project’s Deputy Chief of Party, Dr. Nadine Chemali, and the President of the Lebanese Hotel Association (LHA) Pierre Achkar.
This needed project comes at a necessary time for Lebanon, as the country has just started a promising summer season.
According to the Head of the Lebanese Federation of Tourist Syndicates, Lebanon has so far welcomed the arrival of 1.2 million people, with the majority being from the Lebanese diaspora.
He added that the number is counted from reservations at travel offices, and is important to help ease the current financial crisis and boost the country’s economy and touristic sector.