Smoking is a huge problem in Lebanon. There are people smoking cigarettes and shisha everywhere: restaurants, cafés, and even public spaces. The problem is that some smokers believe that shisha is less dangerous than cigarettes. According to findings, one hour of shisha is equivalent to smoking 100 cigarettes. AUBMC created a video campaign to convey this message in a lighthearted way. The waiter surprised the clients who ordered a shisha with a Special Shisha which contains 100 cigarettes. The awareness video won an award at the Dubai Lynx 2018 Festival. The latter is a festival that honors and celebrates the best creative work in the region. AUBMC’s video won the silver award in the healthcare category!
