In June, Vogue Arabia dedicated a whole issue to Lebanon, which had been -and still is- facing its worst economic crisis in recent history.
The June issue titled “Love Letter To Lebanon” featured on its front page Lebanese singer and humanitarian Majida El Roumi with the Lebanese flag draped on her shoulder.
A couple of days before the explosion, the singer took a patriotic stance when lyrics from her song were censored in the Army Day concert and created massive outrage among the people.
Little was it known that right after, her banned lyrics would become so painfully relevant for Beirut in particular and Lebanon in general: The revolution is born from the womb of sorrows…
As the shock started to wane, the revolution took fiercely to the streets, channeling the sorrows of a deeply wounded nation through anger, riots, and more protests.
Now, Vogue Arabia is donating 100% of the proceeds of the cover sales for its Lebanon-edition to the Lebanese Red Cross.
Many such efforts are being allocated to help Beirut rise again, starting from its essence: The people.
Because we will rise again… Our long history is there to claim it.
And this time, it will be different, for the people will never forget August 4th and what brought it upon them, and they will not tolerate that the New Beirut is rebuilt on the same basis that brought the calamity on its nation.