Yes Theory, an American media brand and YouTube channel sponsored the Lebanese climber, Nelly Attar, with $20,000 to climb one of the world’s most dangerous mountains, K2.
The sponsorship comes as a way for Yes Theory to celebrate 7 years since it finished its “Project30 journey” in 2015.
For Yes Theory’s members, this journey “marked the moment we realized that we wanted to spend our lives searching for fellow Seekers who dare to dream so boundlessly to uplift others.”
To promote and add new seekers to their adventurous “family,” the group granted the Lebanese mountaineer Nelly Attar a $20,000 sponsorship, days before going on the journey that made history, as she become the first woman in the Middle East to summit K2, the world’s 2nd highest summit.
Nelly’s sister, Rasha Attar, told 961 that the financial sponsorship was a “surprise and just 5 days before her trip, so unexpected.”
Rasha expressed that Yes Theory’s financial support to Nelly “though a small fraction of what the whole expedition cost her, nonetheless was such a great moral push and encouragement to show her that they believed in her and her story and her cause.”
“Expeditions as such cost a fortune and without a large financial sponsor,” she added, highlighting that even with the high financial cost, “Nelly doesn’t let this stop her.”