Anghami has launched six new partnerships with telecom companies in the Middle East and North Africa (MEMA) region.
Anghami struck new partnerships in Saudi Arabia, UAE, Morocco, Tunisia, and Algeria in the first half of the current year, the leading music streaming service in MENA said in a recent press release.
It launched partnerships with Virgin Mobile In Saudi Arabia and UAE; Zain in Saudi Arabia, Orange in Tunisia; Maroc Telecom in Morocco; and Djezzy in Algeria.
The new partnerships bring the Anghami Plus subscription to the aforementioned operators through various bundles tailored for each market.
The aim of this expansion, Anghami said, is to strengthen and grow its vast network in the region and bolster its platform’s position as the leading music streaming service in MENA.
Considering the challenge of digital payments in the region, Anghami has had to rely on partnerships with telecom companies to make payments easier, the company explained.
“… Partnering with mobile operators has been a key focus for us since our inception as they give us the opportunity to reach new audiences, benefiting from the telco partner’s big marketing reach as well as offering our users a convenient way to pay or to benefit from access to Anghami Plus through bundles that are tailor-made for each market,” said Anghami’s VP of Business Development Choucri Khairallah.