When the Beirut Port explosion destroyed some of the most vibrant parts of the city on August 4th, Lebanon had already been in the midst of several crises.
From having to cope with total economic collapse to the coronavirus pandemic, and being ruled over by successive governments that don’t solve any crises and won’t listen to its people, Lebanon’s problems were – and still are – brimming.
To help support the victims of the catastrophic explosion, the H&M Foundation is donating $100,000 USD to the Lebanese Red Cross.
The donation will contribute to providing shelter, livelihood, medical aid, water, sanitation, and protection and inclusion.
The Lebanese Red Cross has indeed been doing an extraordinary job on the ground, and it hasn’t gone unnoticed by any, locally and internationally, nor has the utmost trust the citizens have on the LRC.
It has brought most donors, foreign and expats, to direct their support to the Lebanese Red Cross, most recently being Drake’s OVO brand that calls on its 1.5M followers to support the LRC.
“The Lebanese Red Cross will assist with continuous emergency health care, and support people with shelter, food, water, and sanitation,” stated Margareta Wahlström, President of the Swedish Red Cross.
“The ongoing search for those missing amid the rubble, the blood donation services, and the psychosocial support are also essential. The emergency phase isn’t over yet,” she added.
The call to support the LRC continues internationally, and H&M has just joined in to contribute.
It is to note that, because of the tragedy, H&M had to postpone the launch of a 15-piece collection in collaboration with Beirut-based designer Sandra Mansour.
According to the Lebanese designer, the just-dropped Fleur du Soleil H&M x Sandra Mansour collection is meant to spread the power of light during these dark times.
